Hotjar vs Heap
Detailed comparison to help you choose the right tool for your needs
Quick Comparison
Rating
4.3
vs4.4
Starting Price
Free
vsFree
Pricing Model
freemium
vsfreemium
Feature
Hotjar
Heap
Heatmaps
Session recordings
Surveys
Feedback widgets
Funnel analysis
User interviews
Auto-capture
Retroactive analysis
Session replay
Effort analysis
Data warehouse sync
Hotjar Pros
- Heatmaps make data visual and shareable
- Session recordings reveal UX issues quickly
- Easy to install with one script tag
- Built-in surveys and feedback tools
- Good free tier for small sites
- Non-technical teams can use it immediately
Hotjar Cons
- Limited quantitative analytics capabilities
- Session recording quality varies on SPAs
- Can slow down page load slightly
- Data retention limits on lower plans
- Not a replacement for product analytics
- Free tier is very limited at 35 sessions per day
Heap Pros
- Auto-capture means no manual instrumentation
- Retroactive analysis is genuinely unique
- Good for teams without analytics engineering
- Built-in session replay
- Clean interface for non-technical users
- Effort analysis identifies friction automatically
Heap Cons
- Opaque pricing beyond free tier
- Auto-capture can create data noise
- Limited custom event flexibility
- Performance overhead from capturing everything
- Less control than manual instrumentation tools
- Acquired by Contentsquare with unclear future