Heap vs Umami

Detailed comparison to help you choose the right tool for your needs

H

Heap

Auto-capture digital analytics

4.4
Editorial Rating
U

Umami

Simple, fast, privacy-focused open-source website analytics

4.5
Editorial Rating

Quick Comparison

Rating

4.4
vs
4.5

Starting Price

Free
vs
Free

Pricing Model

freemium
vs
freemium
Feature
Heap
Umami
Auto-capture
Retroactive analysis
Session replay
Funnel analysis
Effort analysis
Data warehouse sync
No cookies required
GDPR compliant
Real-time dashboard
Custom events
API access
Self-hosting

Heap Pros

  • Auto-capture means no manual instrumentation
  • Retroactive analysis is genuinely unique
  • Good for teams without analytics engineering
  • Built-in session replay
  • Clean interface for non-technical users
  • Effort analysis identifies friction automatically

Heap Cons

  • Opaque pricing beyond free tier
  • Auto-capture can create data noise
  • Limited custom event flexibility
  • Performance overhead from capturing everything
  • Less control than manual instrumentation tools
  • Acquired by Contentsquare with unclear future

Umami Pros

  • No cookie consent banner needed
  • Extremely lightweight script (~2KB)
  • Beautiful clean dashboard
  • Self-hosted = unlimited free

Umami Cons

  • Fewer features than GA4
  • No conversion funnels on free plan
  • Limited integrations

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