Ghost vs Beehiiv

Detailed comparison to help you choose the right tool for your needs

G

Ghost

The creator platform for independent publishers

4.2
Editorial Rating
B

Beehiiv

The newsletter platform built for growth

4.6
Editorial Rating

Quick Comparison

Rating

4.2
vs
4.6

Starting Price

$9
vs
Free

Pricing Model

paid
vs
freemium
Feature
Ghost
Beehiiv
Newsletter sending
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
Referral program
Analytics
Ad network
Segmentation

Ghost Pros

  • Open source — full ownership of your content
  • Best SEO of any newsletter platform
  • No revenue cut on paid subscriptions
  • Self-hosting option for maximum control
  • Professional blogging CMS built in

Ghost Cons

  • More technical setup than Substack
  • Design customization requires knowing Handlebars/CSS
  • No built-in discovery network
  • Member limits on lower plans

Beehiiv Pros

  • Best monetization tools of any newsletter platform
  • Built-in ad network for passive revenue
  • Referral system drives organic growth
  • Strong analytics and subscriber insights
  • No revenue cut on paid subscriptions

Beehiiv Cons

  • Free plan limited to 2500 subscribers
  • Less established than Mailchimp or ConvertKit
  • Scale plan expensive for smaller newsletters

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