ConvertKit vs Ghost
Detailed comparison to help you choose the right tool for your needs
G
Ghost
The creator platform for independent publishers
4.2
Editorial RatingQuick Comparison
Rating
4.4
vs4.2
Starting Price
Free
vs$9
Pricing Model
freemium
vspaid
Feature
ConvertKit
Ghost
Email broadcasts
Visual automations
Landing pages
Subscriber tagging
Forms
Creator Network
Newsletter sending
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
ConvertKit Pros
- Creator-focused
- Visual automations
- Good free tier
- Growing network
ConvertKit Cons
- Limited templates
- Gets expensive at scale
- Basic reporting on free
Ghost Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Ghost Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans