Constant Contact vs ActiveCampaign
Detailed comparison to help you choose the right tool for your needs
C
Constant Contact
Email marketing that drives real results
4.0
Editorial RatingA
ActiveCampaign
The email marketing and automation platform
4.5
Editorial RatingQuick Comparison
Rating
4
vs4.5
Starting Price
$12
vs$15
Pricing Model
paid
vspaid
Feature
Constant Contact
ActiveCampaign
Email Marketing
Event Management
Social Media Tools
Ecommerce
Automation
Surveys
Marketing Automation
CRM
Sales Automation
Landing Pages
Predictive Sending
Constant Contact Pros
- Excellent event management features
- Very easy for beginners to get started
- Good template library with drag-and-drop editor
- Strong deliverability rates
- Phone support available on all plans
- Social media posting included
Constant Contact Cons
- Pricing is higher than many competitors
- Automation is less sophisticated than ActiveCampaign
- Email editor can be rigid with formatting
- Limited A/B testing options
- Cancellation process has been criticized
- Analytics are basic compared to modern tools
ActiveCampaign Pros
- Best-in-class marketing automation builder
- Excellent email deliverability rates
- CRM included for unified marketing and sales
- Predictive sending optimizes open rates
- Machine learning lead scoring
- Over 900 integrations available
ActiveCampaign Cons
- Steeper learning curve than simpler tools
- CRM is not as full-featured as dedicated CRMs
- Pricing increases significantly with contact growth
- Template builder could be more modern
- Reporting requires Plus plan or higher
- Can be overwhelming for email-only use cases