Buttondown vs Ghost
Detailed comparison to help you choose the right tool for your needs
B
Buttondown
The easiest way to run your newsletter
4.6
Editorial RatingG
Ghost
The creator platform for independent publishers
4.2
Editorial RatingQuick Comparison
Rating
4.6
vs4.2
Starting Price
Free
vs$9
Pricing Model
freemium
vspaid
Feature
Buttondown
Ghost
Newsletter sending
Markdown support
Subscriber management
Analytics
Custom domains
API access
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
Buttondown Pros
- Simple and focused
- Great for writers
- Markdown support
- Indie-made, no VC
Buttondown Cons
- Limited automation
- Basic templates
- No visual editor
Ghost Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Ghost Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans