Brevo vs Ghost
Detailed comparison to help you choose the right tool for your needs
G
Ghost
The creator platform for independent publishers
4.2
Editorial RatingQuick Comparison
Rating
4.5
vs4.2
Starting Price
Free
vs$9
Pricing Model
freemium
vspaid
Feature
Brevo
Ghost
Email Marketing
SMS Marketing
WhatsApp Campaigns
CRM
Marketing Automation
Transactional Email
Newsletter sending
Membership tiers
Paid subscriptions
SEO tools
Full blogging CMS
Self-hostable
Brevo Pros
- Unlimited contacts on all plans including free
- Email, SMS, and WhatsApp in one platform
- Built-in CRM at no extra cost
- Strong transactional email capabilities
- Very competitive pricing
- Good marketing automation builder
Brevo Cons
- Free plan has 300 emails per day limit
- Email editor is less polished than Mailchimp
- Advanced features require Business plan
- Deliverability can be inconsistent
- Reporting is basic on lower plans
- Customer support response times vary
Ghost Pros
- Open source — full ownership of your content
- Best SEO of any newsletter platform
- No revenue cut on paid subscriptions
- Self-hosting option for maximum control
- Professional blogging CMS built in
Ghost Cons
- More technical setup than Substack
- Design customization requires knowing Handlebars/CSS
- No built-in discovery network
- Member limits on lower plans