Loom Pricing in 2026: Starter, Business and the Creator Seat Catch
Loom is the tool people mean when they say "just send me a quick video." It records your screen and camera, gives you a link in seconds, and tells you who watched. The product is easy to like. The pricing is where it gets fiddly, because the free plan has shrunk, the paid plans are sold per seat, and one seat type matters far more than the others. This guide walks through what each Loom plan costs in 2026, what you get, and when you can skip paying.
Prices below come from our product database. Loom is owned by Atlassian, and the numbers on its pricing page change, so confirm the current figure before you buy.
The Short Version
- ▸Starter (free): $0. Up to 25 videos, 5 minutes each. Fine for trying it out.
- ▸Business: $18 per creator per month in our database. Unlimited videos, no length cap, AI features, custom branding, and viewer analytics.
- ▸Enterprise: custom pricing. SSO/SAML, advanced security, dedicated support.
One caveat up front: our own database is not perfectly consistent on the Business price. The plan table lists $18, the product summary text mentions $15, and our hands-on testing notes from May 2026 describe $12.50 for Business and $16.50 for a Business Plus tier. Loom has clearly moved its numbers around over time, and annual versus monthly billing explains some of the gap. Treat $18 as our current plan-table figure and check the live page.
What the Free Plan Actually Gives You
Starter costs nothing and needs no credit card. You sign up with email, Google, or SSO, install the desktop app or Chrome extension, and you can record and share a link in under five minutes. You get screen, camera, or both, comments and reactions, and a viewer page with a transcript.
The limits are the story:
- ▸25 videos total. This is a library cap, not a monthly allowance. Once you hit 25, you delete old ones or upgrade.
- ▸5 minutes per video. Long enough for a bug report or a quick design note. Not long enough for a walkthrough or a tutorial.
In February 2026 Loom cut the free tier from unlimited videos to 25, according to our pricing history log. Atlassian bought Loom in 2023, and the free plan has been tightened since. If you remember Loom as generous, that memory is out of date.
For occasional use this is still workable. A freelancer sending a handful of feedback videos a month will probably never notice the cap. A team that uses video daily will hit it within weeks.
Business: What You Pay For
Business removes the two limits that make Starter feel like a trial, and adds the features teams care about:
- ▸Unlimited videos and unlimited recording length
- ▸AI features, including summaries and filler word removal
- ▸Custom branding on the viewer page
- ▸Analytics showing who watched, how far they got, and replays
- ▸Team workspace features
Our testing notes call out the analytics as the most useful part for sales teams, since you can see where a prospect dropped off. For remote engineering teams the draw is simpler: replacing a standup or a code review meeting with a two-minute video that people watch on their own schedule.
The AI summaries and filler word removal are paid-plan features. They are handy, but they are not the reason to upgrade. The length cap is.
The Creator Seat Catch
This is the part that trips people up. Loom charges for people who create videos, not for people who only watch them. Anyone can view a Loom and leave a comment or reaction without a paid seat. Only the people recording need to be on a paid plan.
That sounds like a pure win, and in many cases it is. A manager who records updates for a team of twenty pays for one seat, not twenty. The catch shows up in two situations:
- Everyone ends up recording. Loom's value grows when a whole team adopts it. Once engineers, support, and sales are all recording, you are paying for most of the headcount anyway.
- Creators are enforced at the workspace level. If someone on a free workspace hits the 25 video or 5 minute wall, the fix is a paid seat for them, and it is easy to drift into paying for people who record twice a month.
The practical advice: start with a small number of paid creators, and let everyone else watch and comment for free. Review the seat list quarterly and drop anyone who has not recorded recently. Check the current seat rules with Loom, because how a "creator" is counted is the sort of detail that gets revised.
What It Costs Over a Year
Using the $18 per creator figure from our plan table, and assuming monthly billing:
| Creators | Per month | Per year |
|---|---|---|
| 1 | $18 | $216 |
| 3 | $54 | $648 |
| 5 | $90 | $1,080 |
| 10 | $180 | $2,160 |
If the real number is closer to the $12.50 figure from our May 2026 testing notes, those totals drop by roughly a third. Annual billing usually lowers the per-seat rate too. Either way, a team of five creators is spending four figures a year on a tool whose core job is sending short videos, which is worth a moment of honest thought.
Pros
- ▸Genuinely fast. Record, stop, and the link is already on your clipboard. Few tools make the loop this short.
- ▸Viewers are free. You only pay for creators, so a single paid seat can serve a large audience.
- ▸Good for async work. A two-minute video beats a long Slack thread for explaining something visual.
- ▸Useful analytics. Seeing who watched and how much is valuable for sales and for confirming that important updates were seen.
- ▸Solid privacy basics. Per our database, Loom is SOC 2 Type 2 certified, recordings can be downloaded as MP4, content can be deleted, and Atlassian states customer content is not used for model training. AI features can be disabled.
Cons
- ▸The free plan is small. 25 videos and 5 minutes is enough to try it, not enough to judge it properly.
- ▸Paid seats add up. At $18 or even $15 per creator, it is expensive for what is essentially video messaging.
- ▸Limited editing. You can trim and remove filler words, but this is not a video editor. Polished content needs another tool.
- ▸Finding old videos is hard. In a big library, search depends on how well you named things.
- ▸Roadmap uncertainty. Since the Atlassian acquisition, pricing and direction are less predictable. The free tier cut is a recent example.
Who Should Pay
Software teams doing async code reviews and product walkthroughs. This is Loom's home turf. A short recording of a pull request or a bug often saves a meeting. Pay for the few people who record the most.
Remote teams replacing standups. If your team spans time zones, video updates can work better than live calls. Budget for the people who produce updates, not the whole team.
Sales teams sending personalized demos. The viewer analytics make Business easier to justify here than anywhere else.
Who Should Skip It
Occasional users. If you record a few short videos a month, the free plan covers you. Do not upgrade just because a banner says so.
Anyone who needs long recordings. Tutorials, courses, and gameplay do not fit Loom's short-form design. A dedicated recorder like OBS is a better match and is free.
Tight budgets. If cost is the main concern, built-in screen recording in your operating system, or the recording feature in Slack, Teams, or Zoom, will handle simple cases at no extra cost.
Alternatives Worth a Look
Competitors that come up often include Tella, which leans toward more polished, edited videos, and Vidyard, which is aimed at larger sales organizations. Our database does not list pricing for either, so we are not going to quote numbers here. If Loom's seat model is the sticking point, compare how each tool counts users before you commit. Indie developers and solo creators have also moved to tools like Cap after the free tier cut, according to our pricing history notes.
How to Keep the Bill Down
- Start on Starter and keep a count of videos. Upgrade only when you hit the 25 video wall on real work.
- Pay for the heaviest recorders first. Everyone else can watch and comment for free.
- Ask for annual billing if you are committed, since it usually cuts the per-seat rate.
- Audit creators every quarter and remove inactive seats.
- Download recordings you want to keep forever as MP4 so you are not forced to keep paying to hold onto them.
Bottom Line
Loom is a good product with a pricing model that rewards restraint. The free plan is a taste, not a home. Business is worth paying for if a handful of people on your team record video every week, and especially if you use the analytics. It is hard to justify if video messaging is an occasional convenience.
The honest summary: pay for creators who record often, leave everyone else on free viewing, and recheck the live pricing page, since our sources disagree on the exact Business price. If you are still unsure, run a month on Starter and count how many videos you actually make.
Pricing reflects the plans listed in our product database at publication. Check Loom's pricing page for current offers before you buy. Some links on this site may be affiliate links; they never affect our rankings.